Dethroning Naver

https://www.thestartupbible.com/2022/09/dethroning-naver.html

Once a platform gets started, everyone begins building something on top of it.

Think about Naver — people turn to it first when checking the news. They turn to it first when looking for travel information or restaurant recommendations. Even today, many people still go to Naver Shopping to compare prices and make purchases. Naver’s crown is remarkably secure.

For a startup to succeed, it must change people’s behavior. Just like how people started opening the Coupang app first when shopping. Just like how people started opening the Karrot app when buying and selling secondhand goods. Whoever dethrones Naver can dominate the market for the next decade.